Meet the leadership team

Meet the person behind the name

Bridie Easton

Head of Customer Experience

Bridie is a marketing and communications professional with experience in entertainment, technology and start-up environments. Her strategic and creative thinking ensures she is adept at influencing and working with internal and external stakeholders to deliver a successful business outcome. Bridie has a natural ability in crafting client-centred processes and makes the experience genuinely delightful. Bridie is our resident process and clean queen and her baking skills are next level.

Ash Ivory

Head of Product

With a design background, Ash brings invaluable experience to shape the product side of Outfit, particularly through her in-depth knowledge of user needs and future brand trends. She has automated brands for market-leading companies across Australia and has an intimate knowledge of the martech landscape and the challenges delivery teams are facing. Ash's love of grey and her Triumph Street Scrambler are renowned.

Bruce Stronge


Bruce has built several successful businesses, but Outfit is his baby. After gaining experience in software product design and stumbling on the massive need in the market for enterprise brand automation, Bruce founded Outfit in 2014. His belief in ethical and transparent business, open communication, risk taking and loving what you do, empowers the Outfit team to forge into the unknown. His love of Land Rovers (old school, of course) means we are all highly attuned to them and take photos as evidence.

Mark Richards

VP of Finance

Mark brings the exciting world of accounting to Outfit. With a background in both financial and commercial accounting Mark prides himself on partnering with the business to translate the numbers into meaningful information and decisions. Outside of work Mark is a father of two, passionate sports fan and camping enthusiast. 

John Craig

VP of Global Sales

John is an accomplished senior executive with 15+ years experience in business initiation, growth planning, enterprise sales, product design and development and customer success. John has successfully delivered digital transformation and brand automation initiatives across some of the largest brands in Australia and the United States to drive productivity, revenue and growth. JC is super fast on his giphy game and is happy to talk big for his NFL Fantasy team.

Andy Fitzsimon

VP of Strategy and Innovation

Prior to Outfit, Andy led strategy and execution for the APAC Office of Technology within Red Hat, the world’s largest provider of enterprise open source infrastructure.
Andy was a foundational client for Outfit during his time as a Global Brand Manager at the company.  Andy joined Outfit in May 2020 to share his transformational experience bridging enterprise and creative demands.

Alicia Blazey

Head of Operations

Alicia's role as our Operations Manager is the exciting pieces of the puzzle like policies and planning and overseeing day-to-day operations. We are pleased to have someone who gets excited about this so we can continue to deliver brilliant brand production frameworks for our clients! When not crafting policies, Alicia likes a good book, a good gin and a good shop.

Tim Brown

Head of Marketing

Tim’s background as an ad-man with multinational powerhouses McCann Worldgroup and SapientNitro (now Publicis Sapient) and in running well respected independent creative agencies give him the right strategic mix and unique insight to drive our marketing engine. He loves risky creative work and brands that are not afraid to commit to a strong idea. Tim has a love of the written word having started his career in London as an editor and he remains in close touch with the book publishing industry.

Ken Reddy

Chief Information Officer (Interim)

20 years experience in IT with 6 individual tech patents and 4 shared in the fin-tech space, CIO50 2019 finalist(top 60), Start-up Leader of the year 2020, ACS Digital Gold Disruptor award winner in 2017, and have led several companies to the Tech Fast 500 list across the Globe. I love working on American muscle cars and Harley’s in my spare time and am a father of the smartest 9 yo on the planet (or at least that is what she tells me). I Have been working with Outfit since November 2019, and have enjoyed working with the teams.

About Outfit

We exist to enable organisations to deliver on the power of their brand.

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