Huge news! Outfit is joining the Smartsheet family. Read more here.

Instagram Templates

Create flexible Instagram templates that allow your network to roll out localised campaign creative at speed without compromising on brand. Scalable branded templates can contain professional themes, seasonal or campaign-related messaging and with the Outfit Asset Library, even imagery is on-brand. Every member of your organisation, from marketing to the front line, can be a brand influencer and look like a graphic designer. Bring localised marketing to a new level using on-brand design and Outfit.

Instagram Post Size

There is a wide range of Instagram placements to choose from. Here are some of the common sizes and ratios.

Spec TableInstagram SizesRatio
Stories1080 x 1920px9:16
Feed1080 x 1080px1:1

1080 x 1920 px


1080 x 1920px

Expert Advice


Social assets for channels such as Facebook, Instagram, YouTube, Twitch, Snapchat, Tumblr & LinkedIn can be edited at the same time seamlessly using Outfit. This means users have the ability to customise task or campaign specific copy and imagery simultaneously across multiple media types in a matter of minutes. We suggest creating social templates that allow for substantial customisation, all which can be locked down by the administrators of the account, where needed.

Rachel Ogunseitan - Customer Success Coordinator
Franchisees who previously never executed local marketing are creating collateral easily within Outfit; strengthening their business, building community presence, driving sales and all whilst protecting the Bakers Delight brand.

Elise Cittadini — Local Marketing Manager, Bakers Delight

Read more
Bakers Delight Customer Image