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Facebook Templates

Create flexible Facebook Advertising templates that allow your network to roll out localised campaign creative at speed without compromising on brand. Scalable branded templates can contain themes, seasonal or campaign-related messaging and with the Outfit Asset Library, even imagery is on-brand.

Outfit houses all Facebook ad sizes for feed, stories and cover placement and as Facebook’s spec catalogue grows and evolves, so does your organisation’s range of templates and opportunities for promotion. Empower your organisation to share at scale like never before, using on-brand design and Outfit.

Facebook Ad Sizes

There is a wide range of Facebook ad placements to choose from. Here are three common ad sizes and ratios.

Spec TableFacebook Ad SizesRatio
Facebook feed1080 x 1080px1.91:1 to 1:1
Stories1080 x 1920px9:16
Right column1080 x 1080px1:1

1200 x 628px


1200 x 900px

Expert Advice


Social assets for channels such as Facebook, Instagram, YouTube, Twitch, Snapchat, Tumblr & LinkedIn can be edited at the same time seamlessly using Outfit. This means users have the ability to customise task or campaign specific copy and imagery simultaneously across multiple media types in a matter of minutes. We suggest creating social templates that allow for substantial customisation, all which can be locked down by the administrators of the account, where needed.

James Lee - Product Lead

Facebook Cover Photo Size

Facebook cover photo size and aspect ratio for Facebook's business page.

Spec TableCover Photo SizeRatio
Cover Photo1920 x 1080px16:9

1920 x 1080px

Facebook Profile Picture Template

Recommended Facebook profile picture size and aspect ratio.

Spec TableFacebook Profile Picture SizeRatio
Profile Picture1080 x 1080px1:1

1080 x 1080px


1080 x 1080px


1080 x 1080px


1080 x 1080px

Franchisees who previously never executed local marketing are creating collateral easily within Outfit; strengthening their business, building community presence, driving sales and all whilst protecting the Bakers Delight brand.

Elise Cittadini — Local Marketing Manager, Bakers Delight

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