We often talk about needing to scale marketing. While it’s not hard to increase marketing activity, it’s much harder to produce the volume of marketing you need to support organisational growth without increasing marketing spending.Read more
Outfit & Salesforce Marketing Cloud
Push your perfectly crafted EDM block straight to Salesforce Marketing Cloud upon completion.
Create intelligent, on-brand emails in Outfit from versatile templates to drive personalised communication to your customers. These templates can either pull data from external sources or be customised by SME’s.
Get the best content out of your SME’s, have their work checked for Quality Assurance and leave the planning and database work to the experts, all with Outfit’s built-in approval workflow.
Export your HTML emails seamlessly from Outfit and straight into your nurture tracks in Salesforce Marketing Cloud.
Establish your customer categories, plan the structure of your emails and create custom workflows for your project to manage both the customisation of your emails and quality assurance.
Create packaged kits to allow stakeholders to easily find the right collateral and generate a professional, branded email in minutes.
Fill each unique email with expert content, pulled either from an external source via Outfit’s API or via SME’s from around your organisation in minutes. Assign workflows to ensure artwork is reviewed and customers only receive the highest quality communication.
Once approved, seamlessly export HTML emails directly to a category in Salesforce Marketing Cloud allowing the data-driven marketing team to automatically assign artwork to complex communication tracks.
The challenge of centralised marketing teams is managing and fulfilling requests for marketing collateral that come to marketing from throughout the organisation. Marketing teams frequently don’t have access to the level of in-house production resources required to turn these around quickly.Read more
With the advent of the COVID-19 pandemic, financial services brands around the world are under pressure to improve compliance and credibility when it comes to regulatory and governance issues.Read more