One simple tip that will help just about every marketing team save time, reduce costs and free up production and marketing resources for important projects is to take a strategic approach to the aspect ratio of your creative assets.Read more
Outfit & Salesforce Marketing Cloud
Push your perfectly crafted EDM block straight to Salesforce Marketing Cloud upon completion.
Create intelligent, on-brand emails in Outfit from versatile templates to drive personalised communication to your customers. These templates can either pull data from external sources or be customised by SME’s.
Get the best content out of your SME’s, have their work checked for Quality Assurance and leave the planning and database work to the experts, all with Outfit’s built-in approval workflow.
Export your HTML emails seamlessly from Outfit and straight into your nurture tracks in Salesforce Marketing Cloud.
Establish your customer categories, plan the structure of your emails and create custom workflows for your project to manage both the customisation of your emails and quality assurance.
Create packaged kits to allow stakeholders to easily find the right collateral and generate a professional, branded email in minutes.
Fill each unique email with expert content, pulled either from an external source via Outfit’s API or via SME’s from around your organisation in minutes. Assign workflows to ensure artwork is reviewed and customers only receive the highest quality communication.
Once approved, seamlessly export HTML emails directly to a category in Salesforce Marketing Cloud allowing the data-driven marketing team to automatically assign artwork to complex communication tracks.
Discover how to ensure your designs are on-point by utalising the wonderful world of grids. Understand why your eye likes what it does and how to layout your design in such a way that resonates.Read more
On-campus events have long been part of the life-blood of university marketing and recruitment activities. But, like so many other things, these activities have been disrupted or transformed over the past 18 months due to the impact of COVID-19 on the higher education sector in general, and on students in particular.Read more