In 2019 we've been exposed to, what seems like, every sales and marketing tactic under the sun. The upside is that we're slowly learning some valuable lessons. The most notable is a move away from solely investing in traditional advertising methods and towards a stronger brand that connects with the values and desires of the customer.Read more
Outfit & Salesforce Marketing Cloud
Push your perfectly crafted EDM block straight to Salesforce Marketing Cloud upon completion.
Create intelligent, on-brand emails in Outfit from versatile templates to drive personalised communication to your customers. These templates can either pull data from external sources or be customised by SME’s.
Get the best content out of your SME’s, have their work checked for Quality Assurance and leave the planning and database work to the experts, all with Outfit’s built-in approval workflow.
Export your HTML emails seamlessly from Outfit and straight into your nurture tracks in Salesforce Marketing Cloud.
Establish your customer categories, plan the structure of your emails and create custom workflows for your project to manage both the customisation of your emails and quality assurance.
Create packaged kits to allow stakeholders to easily find the right collateral and generate a professional, branded email in minutes.
Fill each unique email with expert content, pulled either from an external source via Outfit’s API or via SME’s from around your organisation in minutes. Assign workflows to ensure artwork is reviewed and customers only receive the highest quality communication.
Once approved, seamlessly export HTML emails directly to a category in Salesforce Marketing Cloud allowing the data-driven marketing team to automatically assign artwork to complex communication tracks.
Over many years, the university experience has evolved into more than a place to obtain an accreditation, it has become a very personal decision by a student around what kind of person they'd like to become in their formative years. The result for marketers is that students take a significant amount of consideration when selecting the right university.Read more
Using events and experiences as a part of an integrated university marketing strategy allows the audience to be taken on a journey. Combine this recipe with authentic story-telling, beautiful creative and a strong, consistent brand message and the potential to touch people, emotionally, mentally and physically is immense.Read more