Outfit & Salesforce Marketing Cloud

Push your perfectly crafted EDM block straight to Salesforce Marketing Cloud upon completion.

Overview

Create intelligent, on-brand emails in Outfit from versatile templates to drive personalised communication to your customers. These templates can either pull data from external sources or be customised by SME’s.

Get the best content out of your SME’s, have their work checked for Quality Assurance and leave the planning and database work to the experts, all with Outfit’s built-in approval workflow.

Export your HTML emails seamlessly from Outfit and straight into your nurture tracks in Salesforce Marketing Cloud.

Plan

Establish your customer categories, plan the structure of your emails and create custom workflows for your project to manage both the customisation of your emails and quality assurance.

Create packaged kits to allow stakeholders to easily find the right collateral and generate a professional, branded email in minutes.

Create

Fill each unique email with expert content, pulled either from an external source via Outfit’s API or via SME’s from around your organisation in minutes. Assign workflows to ensure artwork is reviewed and customers only receive the highest quality communication.

Push

Once approved, seamlessly export HTML emails directly to a category in Salesforce Marketing Cloud allowing the data-driven marketing team to automatically assign artwork to complex communication tracks.

Choosing fonts for different channels

When looking for that signature font combination that will distinguish your brand from the crowd, it’s important to maintain a connection with your brand while catering for the distinct requirements of different channels and messaging.

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How to choose an accessible font

Aesthetics, brand attributes and on-device distribution are often the key considerations when designers and marketers come to select the fonts and typefaces they want to use in their marketing communications, but another important factor that shouldn’t be overlooked is accessibility: can the chosen fonts easily be read, and therefore understood, by people of all abilities?

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