Marketers and creatives working in financial services are subject to some of the most stringent policies of any industry which can prove a challenge for both creativity and the efficiency of getting campaigns live in market.Read more
Outfit & Salesforce Marketing Cloud
Push your perfectly crafted EDM block straight to Salesforce Marketing Cloud upon completion.
Create intelligent, on-brand emails in Outfit from versatile templates to drive personalised communication to your customers. These templates can either pull data from external sources or be customised by SME’s.
Get the best content out of your SME’s, have their work checked for Quality Assurance and leave the planning and database work to the experts, all with Outfit’s built-in approval workflow.
Export your HTML emails seamlessly from Outfit and straight into your nurture tracks in Salesforce Marketing Cloud.
Establish your customer categories, plan the structure of your emails and create custom workflows for your project to manage both the customisation of your emails and quality assurance.
Create packaged kits to allow stakeholders to easily find the right collateral and generate a professional, branded email in minutes.
Fill each unique email with expert content, pulled either from an external source via Outfit’s API or via SME’s from around your organisation in minutes. Assign workflows to ensure artwork is reviewed and customers only receive the highest quality communication.
Once approved, seamlessly export HTML emails directly to a category in Salesforce Marketing Cloud allowing the data-driven marketing team to automatically assign artwork to complex communication tracks.
Some organisations are better than others at effectively managing and evolving brand over time. For those looking to really invest in brand long-term, a living, breathing design system is just what the doctor ordered.Read more
When we stop thinking of our target audience as 'consumers' and instead focus on their identity as people, we learn more about their motivation. Most people are pursuing happiness, and consumption can help people feel happy but purchasing from a brand who contributes to valuable community issues provides deeper satisfaction.Read more