Complish researched hundreds of tech startups and scaleups across Australia to find the companies you'll actually want to work for in 2020 and found Outfit to be one (among some great company).
Outfit founder and CEO Bruce Stronge explains how COVID has killed the 9-5 model – and why that’s a good thing.
Ash talks trailblazing, coffee, motorbikes and a day in the life of a Head of Product for Australian-based Martech software company, Outfit.
Australian startup Outfit has raised $19.5 million in funding as it expands into the US and UK, after two consecutive years of 100% revenue growth.
In part 1, Andy discusses: The Start and Groundwork to Building Outfit; Creating a Brand Automation Platform; Talking Back with Value; Using Professional Designers with Traditional Tools; The Uses of Outfit; Long Term Solutions for Brands Here to Stay; and so much more.
AdNews talks to Outfit Head of Product Ash Ivory about motorbikes, the tech industry and advice for others looking to pursue a career in tech.
Australia's new logo was revealed: a golden wattle flower that many were quick to point out bears an uncanny resemblance to COVID-19. As Ash Ivory argues, it wasn't just a design failure, but also a failure to communicate the story behind the logo, and time its launch correctly.
How Bakers Delight was able to ensure a quick response to changing regulations during COVID-19, with on-brand automation at scale for all of its franchisees with Outfit.
Recent events have highlighted the ability (or lack thereof) of brands to respond. It’s one thing to have a brand that is flexible enough to shift with the market, consumer trends and robust enough that it can still maintain brand control when this is happening.
While COVID-19 disruption has hit agencies badly, it is also a much-needed wakeup to transform both business and work, to survive and move forward into a very changed future.
AdNews covers the WFH story of ex-Bigfish, SapientNitro, McCann Worldgroup and current Outfit Head of Marketing Tim Brown
The hire follows on from the platform raising almost $20m back in February. Fitzsimon’s new role will focus on emerging technologies and a portfolio of new tools. He was most recently behind the strategy and execution at the world’s leading provider of open source software solutions, Red Hat, in the APAC Office of Technology.
Brisbane startup Outfit has bagged $19.5 million in funding as it looks to expand into the US, off the back of two years of 100% revenue growth.
Outfit has closed its second external funding round at $19.5 million, with US-based Five Elms Capital funding the entire round, as it seeks to emulate the global inroads made by fellow local design start-up Canva.
It’s no longer enough for retail brands to merely list the features and benefits of a product and expect to see a sales spike, says Outfit’s head of marketing Kate Smith says in this guest post, They must invest in their brand promise to ensure business success.
Yesterday, fifteen leading industry minds and marketers joined together at Quay Restaurant to discuss all things marketing, brand management & consistency, as well as the future state of branding.
Is your brand feeling a little unhealthy and inconsistent? Well, this platform is the perfect remedy…
How encouraging staff to channel their specialist skills can increase productivity and innovation.
Recruitment is just one brick in the road to company success so here are my tips for ensuring a team stays motivated, passionate and inspired to realise a company’s vision.
HIRE good people and place them in roles that play to their skills and strengths. Sounds like common sense, right? Bakers bake; designers design; and fitness trainers train.
It’s that time of year, where we start to think about what’s to come in 2018.
From errors in translation to cultural differences, localisation still causes a headache for many marketers. David Barzilay explains why brands still aren't nailing it.
More than 1,200 clients from across 40 countries use Outfit to reduce production costs, streamline workflow, allow for better team collaboration and accelerate campaign launches while guaranteeing brand consistency.
Brand automation is hammering the last nail in the coffin of the old-school marketing approach: when the creative genius ruled, reporting return on marketing investment was still a twinkle in the CFO’s eye, and designers laboriously created and resized marketing collateral, first with paper and rulers, then with Adobe.
As a company grows, so too does the time it takes to create and have approved branding and marketing materials, with the number of people working across these areas either internally or externally increasing.
Australian marketing technology (MarTech) platform Outfit has attracted a $1 million investment from the Microequities Venture Capital Fund, which will see the Brisbane startup create ten new jobs to further expand its national customer base and break into the US market by the end of the year.
Australian martech company, Outfit, has secured $1 million in investment to fuel local and international customer take-up of its brand management software.
Brisbane-based Outfit, which makes a cloud-based brand marketing automation solution, has closed an A$1 million ($761,995) investment from Microequities Venture Capital Fund.
Brisbane-based technology startup Outfit has closed its first external funding round, securing $1 million from the Microequities Venture Capital Fund to expand its cloud-based marketing automation tool that it says slashes the time it takes for organisations to prepare marketing material.
A Brisbane startup developing a Canva-style solution for enterprise companies has secured $1 million from Sydney-based Microequities Venture Capital Fund after a strong run in bootstrapping.
McDonald’s, Boost Juice and Bakers Delight immediately call to mind the products, prices, and people you can expect at these franchises. McDonald’s means cheap and cheerful.
Brand automation startup Outfit is a bit like Canva for enterprise – rather than using design software to turn a banner into an A4 page, cloud-based Outfit digitises brand guidelines.
Outfit is a brand automation and marketing production cloud software. Rather than using design software to turn a banner into an A4 page for example, Outfit allows users to produce collateral online at the click of the button, ensuring it is always on brand and to specs.
12 Round Fitness, an up-and-coming brand, is using a unique marketing tool to make its mark in a sea of competitors in the fitness industry.
A Brisbane entrepreneur’s Canva-style app for enterprise has big plans to be turning over $10 million by 2020 after generating $750,000 in revenue in just a year.
The arduous task of maintaining the quality and consistency of marketing collateral across multiple regions is becoming a thing of the past for enterprise software vendor, Red Hat.
Outfit strikes a balance between brand consistency and operational flexibility by using intelligent, cloud-based software set to change the way marketing teams do business.
As the founder of a small software development start-up, Bruce Stronge wasn’t aware of the challenges of managing a large, multi-national enterprise brand.
NetEngine, a Brisbane-based startup, has created a new platform giving brand managers, content authors and marketers the ability to use pre-approved branded design templates.
With the goal of developing marketing production software that strikes a balance between brand consistency and operational flexibility, Outfit has been two years in the making.
It's a pain point all too familiar for large businesses – just how do you produce marketing materials that are on brand and customised for your needs without experiencing lengthy delays?