It’s no longer enough for retail brands to merely list the features and benefits of a product and expect to see a sales spike, says Outfit’s head of marketing Kate Smith says in this guest post, They must invest in their brand promise to ensure business success.
Yesterday, fifteen leading industry minds and marketers joined together at Quay Restaurant to discuss all things marketing, brand management & consistency, as well as the future state of branding.
Is your brand feeling a little unhealthy and inconsistent? Well, this platform is the perfect remedy…
How encouraging staff to channel their specialist skills can increase productivity and innovation.
Recruitment is just one brick in the road to company success so here are my tips for ensuring a team stays motivated, passionate and inspired to realise a company’s vision.
HIRE good people and place them in roles that play to their skills and strengths. Sounds like common sense, right? Bakers bake; designers design; and fitness trainers train.
It’s that time of year, where we start to think about what’s to come in 2018.
From errors in translation to cultural differences, localisation still causes a headache for many marketers. David Barzilay explains why brands still aren't nailing it.
More than 1,200 clients from across 40 countries use Outfit to reduce production costs, streamline workflow, allow for better team collaboration and accelerate campaign launches while guaranteeing brand consistency.
Brand automation is hammering the last nail in the coffin of the old-school marketing approach: when the creative genius ruled, reporting return on marketing investment was still a twinkle in the CFO’s eye, and designers laboriously created and resized marketing collateral, first with paper and rulers, then with Adobe.
As a company grows, so too does the time it takes to create and have approved branding and marketing materials, with the number of people working across these areas either internally or externally increasing.
Australian marketing technology (MarTech) platform Outfit has attracted a $1 million investment from the Microequities Venture Capital Fund, which will see the Brisbane startup create ten new jobs to further expand its national customer base and break into the US market by the end of the year.
Australian martech company, Outfit, has secured $1 million in investment to fuel local and international customer take-up of its brand management software.
Brisbane-based Outfit, which makes a cloud-based brand marketing automation solution, has closed an A$1 million ($761,995) investment from Microequities Venture Capital Fund.
Brisbane-based technology startup Outfit has closed its first external funding round, securing $1 million from the Microequities Venture Capital Fund to expand its cloud-based marketing automation tool that it says slashes the time it takes for organisations to prepare marketing material.
A Brisbane startup developing a Canva-style solution for enterprise companies has secured $1 million from Sydney-based Microequities Venture Capital Fund after a strong run in bootstrapping.
McDonald’s, Boost Juice and Bakers Delight immediately call to mind the products, prices, and people you can expect at these franchises. McDonald’s means cheap and cheerful.
Brand automation startup Outfit is a bit like Canva for enterprise – rather than using design software to turn a banner into an A4 page, cloud-based Outfit digitises brand guidelines.
Outfit is a brand automation and marketing production cloud software. Rather than using design software to turn a banner into an A4 page for example, Outfit allows users to produce collateral online at the click of the button, ensuring it is always on brand and to specs.
12 Round Fitness, an up-and-coming brand, is using a unique marketing tool to make its mark in a sea of competitors in the fitness industry.
A Brisbane entrepreneur’s Canva-style app for enterprise has big plans to be turning over $10 million by 2020 after generating $750,000 in revenue in just a year.
The arduous task of maintaining the quality and consistency of marketing collateral across multiple regions is becoming a thing of the past for enterprise software vendor, Red Hat.
Outfit strikes a balance between brand consistency and operational flexibility by using intelligent, cloud-based software set to change the way marketing teams do business.
As the founder of a small software development start-up, Bruce Stronge wasn’t aware of the challenges of managing a large, multi-national enterprise brand.
NetEngine, a Brisbane-based startup, has created a new platform giving brand managers, content authors and marketers the ability to use pre-approved branded design templates.
With the goal of developing marketing production software that strikes a balance between brand consistency and operational flexibility, Outfit has been two years in the making.
It's a pain point all too familiar for large businesses – just how do you produce marketing materials that are on brand and customised for your needs without experiencing lengthy delays?