Press & Media

The Martec, November 2017

100 Growing Australian Tech Companies to Watch in 2018

It’s that time of year, where we start to think about what’s to come in 2018.

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Mumbrella, August 2017

Where the bloody hell aren’t ya?

From errors in translation to cultural differences, localisation still causes a headache for many marketers. David Barzilay explains why brands still aren't nailing it.

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The Martec, August 2017

26 Brisbane Startups to Watch in 2017

More than 1,200 clients from across 40 countries use Outfit to reduce production costs, streamline workflow, allow for better team collaboration and accelerate campaign launches while guaranteeing brand consistency.

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Marketing Mag, May 2017

Man versus machine: five ways brand automation will change your job

Brand automation is hammering the last nail in the coffin of the old-school marketing approach: when the creative genius ruled, reporting return on marketing investment was still a twinkle in the CFO’s eye, and designers laboriously created and resized marketing collateral, first with paper and rulers, then with Adobe.

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QLD Business Monthly, May 2017

Social Conscience Caught in the Web

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The Courier Mail, April 2017

Elegant Outfit solution to a global problem

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Startup Daily, March 2017

Brisbane startup Outfit is a brand automation and marketing production platform

As a company grows, so too does the time it takes to create and have approved branding and marketing materials, with the number of people working across these areas either internally or externally increasing.

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Australian Anthill, March 2017

This startup has raised $1 million to Outfit the world in brand automation software

Australian marketing technology (MarTech) platform Outfit has attracted a $1 million investment from the Microequities Venture Capital Fund, which will see the Brisbane startup create ten new jobs to further expand its national customer base and break into the US market by the end of the year.

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CMO, March 2017

CMO's top 8 martech stories for the week - 16 March 2017

Australian martech company, Outfit, has secured $1 million in investment to fuel local and international customer take-up of its brand management software.

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Deal Street Asia, March 2017

Microequities VC Fund backs Australia’s Outfit

Brisbane-based Outfit, which makes a cloud-based brand marketing automation solution, has closed an A$1 million ($761,995) investment from Microequities Venture Capital Fund.

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Financial Review, March 2017

Startup Outfit raises $1m to automate marketing design

Brisbane-based technology startup Outfit has closed its first external funding round, securing $1 million from the Microequities Venture Capital Fund to expand its cloud-based marketing automation tool that it says slashes the time it takes for organisations to prepare marketing material.

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Startup Smart, March 2017

Brisbane startup Outfit secures $1 million from Microequities Venture Capital Fund after bootstrapping its “Canva for enterprise” platform

A Brisbane startup developing a Canva-style solution for enterprise companies has secured $1 million from Sydney-based Microequities Venture Capital Fund after a strong run in bootstrapping.

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Business Franchise Australia, March 2017

Six Do's and Don'ts to Take Your Franchise Brand to the Next Level

McDonald’s, Boost Juice and Bakers Delight immediately call to mind the products, prices, and people you can expect at these franchises. McDonald’s means cheap and cheerful.

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Australian Anthill, February 2017

This brand automation startup in Brisbane has grown to $750K revenue in its first year

Brand automation startup Outfit is a bit like Canva for enterprise – rather than using design software to turn a banner into an A4 page, cloud-based Outfit digitises brand guidelines.

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Business Franchise Australia, December 2016

Cloud Design Software Helps Fitness Franchise Turbocharge Growth

Outfit is a brand automation and marketing production cloud software. Rather than using design software to turn a banner into an A4 page for example, Outfit allows users to produce collateral online at the click of the button, ensuring it is always on brand and to specs.

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Franchise Business, October 2016

How a fitness franchise is making its mark

12 Round Fitness, an up-and-coming brand, is using a unique marketing tool to make its mark in a sea of competitors in the fitness industry.

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Startup Smart, September 2016

How bootstrapped Brisbane startup Outfit made more than $750,000 in its first year

A Brisbane entrepreneur’s Canva-style app for enterprise has big plans to be turning over $10 million by 2020 after generating $750,000 in revenue in just a year.

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CMO, April 2016

How Red Hat is bringing consistency to global brand marketing campaigns

The arduous task of maintaining the quality and consistency of marketing collateral across multiple regions is becoming a thing of the past for enterprise software vendor, Red Hat.

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B&T, April 2016

Brisbane Startup Enters Game To Set New Rules For Marketing Production

Outfit strikes a balance between brand consistency and operational flexibility by using intelligent, cloud-based software set to change the way marketing teams do business.

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Australian Anthill, March 2016

This Brisbane start-up is doing away with the headaches of managing a large brand

As the founder of a small software development start-up, Bruce Stronge wasn’t aware of the challenges of managing a large, multi-national enterprise brand.

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CMO, March 2016

CMO's top 10 martech stories for the week - 10 March

NetEngine, a Brisbane-based startup, has created a new platform giving brand managers, content authors and marketers the ability to use pre-approved branded design templates.

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WhaTech, October 2015

Outfit: The new secret weapon in brand management and marketing material production

With the goal of developing marketing production software that strikes a balance between brand consistency and operational flexibility, Outfit has been two years in the making.

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Public Relations Institute of Australia, October 2015

Outfit: The new secret weapon in brand management and marketing material production

It's a pain point all too familiar for large businesses – just how do you produce marketing materials that are on brand and customised for your needs without experiencing lengthy delays?

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