Platform Features

Outfit is the solution for your content production woes. From dealing with too many requests to fix off-brand creation issues, or controlling brand at a large scale, our templating and management software is the answer as it allows you to amplify the power of your brand through automated marketing production. Discover Outfit's features on this page.

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Core features

Brand System

Manage, codify and publish your brand's visual language in one place and deploy it throughout your templates.

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Dynamic Templates

Empower the wider team to easily and quickly create collateral, without the risk of going off-brand.

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Asset Libraries

Create a central source for all digital and print assets, easily accessible by those who need them, when they need them.

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Content Distribution

Go to market faster by empowering teams with the tools and guidelines they need to customise and personalise at scale.

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Insights and Reports

Have visibility and gain important insight from having teams and individuals create collateral in the same space.

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Integrations

Create an integrated system, with Outfit in the centre of it all. Integrate Outfit with your existing DAM & CRM platforms.

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Templated, on-brand collateral

There are vital components and collateral within your brand that your teams use again and again. There are key pieces you produce every day, week or month, at the request of your stakeholders. Our platform takes these pieces of collateral and puts them safely in the hands of your stakeholders to produce their own marketing content with pre-configured templates and kits. This eliminates marketing production bottle necks as well as empowers your employees to create on-brand content without needing design skills.

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Data integrations

Marketing teams have access to an enormous amount of data - employee data, location data, customer data. With our API integrations you and ingest and intelligently apply your existing data into your marketing production workflows. For example, creating custom reports with data linked to your CRM. See our integrations page to learn more.

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Easy campaign duplication

Marketers build campaigns for the same channels, for the same campaigns with the same key messages and details. Our marketing production platform allows you to create, and iterate, these elements simultaneously without copying and pasting into dozens of documents.

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Scale without borders

You need to deliver more and often don’t have the resources to keep up with the marketing production demand. Our platform allows you to scale in a completely new way, with localised campaigns, empowering people 'on the ground'. We scale sustainably, without adding to your resourcing overhead.

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Approval workflows

Multi-tier? Multi-team? Our approval workflow is built to match your workflow. We set up your approvals so you can ensure no content is in market without the necessary eyes and checks.

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Outfit's API

Your existing martech system can work smarter and harder when you build Outfit at the centre of your marketing production.

Pull in data to automatically and dynamically generate documents, using your existing marketing technology stack. The Outfit API supports dynamic HTML rendering for production at scale. Our most commonly exported formats include jpg, png, gif and pdf.

Your existing systems will be maximised with Outfit's powerful API driven architecture. Custom integrations are easy to setup and highly configurable.

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Marketing Production

Free your time, and your teams' time, to do more of what matters by automating marketing production.

Asset Library

Amplify the power of your brand through, powerful digital asset management and integrations, feeding directly into your content production.

Brand Management

Execute with the confidence that comes from brand standardisation and management.

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