Empowering higher education with marketing production
Outfit has extensive experience in supporting brand management and automation for universities and education providers
Imagine a platform that provides central brand control, but enables faculties and schools to self-serve, where time and resource demand for above-the-line production can be alleviated and redirected to higher value and more strategic initiatives. Welcome to Outfit.
Daily marketing pressures
With the world demanding more and more from marketing everyday, we understand that nearly every higher education marketing team out there experiences the same key issues.
- Increased workload strain and resource shortage
- Competing priorities
- Unreasonably short turn-around times
We partner with higher education leaders to innovate their current approach, promoting efficiency, effectiveness and empowerment while managing a central brand in a decentralised environment.
A brand automation solution
We tailored a solution to solve these challenges because we found higher education marketing teams could all benefit significantly from:
- central brand control
- empowered faculty teams
- elimination of bottlenecks
- reduced risk and non-compliance.
Empower faculty teams to create university marketing materials on-brand, every time, in minutes.
Central brand control
Controlling your brand centrally makes sense - you can ensure the visual identity is used correctly, every time, strengthening your already strong equity among students and prospective students. Outfit facilitates the control of your brand, so your brand guidelines are applied to every piece of university marketing material.
Empower faculty teams
Faculty teams can develop their collateral swiftly and more cost-effectively than traditional ways. Outfit automatically customises the collateral to the individual faculty and region, meaning no more hunting around for the right logo or logo lockup to support your marketing plan.
Eliminate design bottlenecks
- Your faculty teams move quickly and often require marketing and event collateral with short timeframes. Outfit university marketing software eliminates long lead times by allowing faculty teams to create their material, without the need to wait for the central team to design them.
Ensure brand compliance
Rigorous brand asset management to ensure guidelines are followed
Your brand in safe hands with clear templates and an audit trail
You can ensure no content is in market without the necessary approvals
Strengthen brand integrity
Every piece of collateral, on brand, on time and at scale
Faster to market, again and again
More campaigns launched, with ease of iteration
Reduce production costs
Hours of time saved across the organisation without needing to outsource production
Maximise your existing data
Eliminate the waste and frustration of long build times and data movement
Empower the whole organisation to create on-brand content
Your brand in safe hands with approval workflows, clear templates and an audit trail
Vicki Goodwin — Group Manager, Brand & Marketing Strategy, Monash University
We’ve partnered with Outfit to allow us to develop brand consistent marketing collateral quickly and easily. This partnership has meant that users are able to develop their own collateral swiftly, and often more cost effectively than traditional ways. It has also improved coordination and workflow across the many stakeholders.
Challenges for a central marketing team
The central marketing teams of enterprise-level companies face challenges supporting large and diverse internal clients while also producing campaigns to drive enquiries and leads.
What is brand automation?
Brand automation, at its most basic level, takes existing brand and marketing assets and automates the placement and use of these within a template framework.
The basics of brand management
If you are serious about your organisation's brand and creating a lasting and meaningful experience for your customers, good brand management is the linchpin around which you need to build this experience.
Freeing your time, and your teams' time, to do more of what matters by automating marketing production.
Amplify the power of your brand through, powerful digital asset management and integrations, feeding directly into your marketing production.
Execute with the confidence that comes from brand standardisation and management.
Turn challenges to opportunities with Outfit.