Brand consistency is key
Consumers prefer to buy from brands familiar to them
Branding is the combined functional and emotional associations your key customers have with your business. When you can create clarity and consistency in these areas, you will amplify your franchise’s branding success.
Word of Mouth
Point of Sale
Out of Home Ads
Creating your brand guidelines
Maintaining and enforcing them
Maintaining brand consistency as the network grows
Your brand guidelines are an essential tool in your quest for creating consistent,
impactful branding for your franchise.
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