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The world of franchise presents an amazing opportunity to become a family-owned, integrated part of a local community with the benefit of being backed by a large, reputable brand. One of the best ways to become immersed in the fabric of local business is to network and form mutually beneficial relationships with other business owners in the neighbourhood.
A strong relationship between franchisors and franchisees is critical in the current climate: one is only as strong as the other, and while franchisees need the help of the franchise organisation to prosper, their success is what fuels further franchise network growth.
There’s no doubt the Coronavirus pandemic is driving behavioural change, whether your immediate suburb, region or country is in lockdown, or not. Thanks to COVID-19, many of us are living more local lives.