Your guide to branding success for franchise

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It won’t be news to you that, for franchise businesses to be truly successful, consistency is absolutely crucial. This Ultimate Guide to Franchise Branding has been developed to: provide you with additional guidance on key areas of franchise branding and to help you to (finally!) realise your vision for genuine brand consistency throughout your franchise network.

Chapter List

Your first step to genuine franchise branding success starts with this comprehensive guide.

Chapter 1: The power of branding & brand positioning

Chapter 2: Developing and positioning your brand

Chapter 3: What to include in your franchise brand guidelines

Chapter 4: Going beyond traditional brand guidelines

Chapter 5: Policing your franchise brand and maintaining consistency

Chapter 5 (part 2): Four tips on creating consistency (without being boring) within franchise networks

Chapter 6: The ROI of creating genuine design efficiencies

Chapter 7: Marketing your brand consistently

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