Outfit for Franchisees

The ultimate guide to franchise branding

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Chapter List

Your first step to genuine franchise branding success starts with this comprehensive guide.

Chapter 1: The power of branding & brand positioning

Chapter 2: Developing and positioning your brand

Chapter 3: What to include in your franchise brand guidelines

Chapter 4: Going beyond traditional brand guidelines

Chapter 5: Policing your franchise brand and maintaining consistency

Chapter 5 (part 2): Four tips on creating consistency (without being boring) within franchise networks

Chapter 6: The ROI of creating genuine design efficiencies

Chapter 7: Marketing your brand consistently

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