Empowering financial services through brand automation
Outfit has extensive experience in supporting brand management and automation to deliver brand strength and production cost-savings for complex organisations like financial services.
Daily marketing pressures
With the world demanding more and more from marketing everyday, we understand that nearly every financial services marketing team out there experiences the same key issues.
- Increased workload strain and resource shortage
- Competing priorities
- Unreasonably short turn-around times from local branches needing customised content
We partner with industry leaders to innovate their current approach, promoting efficiency, effectiveness and empowerment while managing a central brand in a decentralised environment.
Ensure brand compliance
In complex environments, across multiple territories, with thousands of stakeholders, managing the brand, marketing and communications is not a job for the faint-hearted. Add in legislative and governing body compliance, and the small details count for a lot. Ensure total compliance by allowing stakeholders to use approved key messages, copy and disclaimers.
Reduce your production costs
Working with agencies is often time-consuming and expensive. Each campaign element built often goes through 2-3 proofing rounds before approval. Then once in market, any changes you make need to go through the same process. Outfit reduces your production costs by allowing you to build campaign assets and iterate quickly.
Central brand control
Controlling your brand centrally makes sense - you can ensure the visual identity is used correctly, every time, strengthening your already strong equity among customers and prospective customers. Outfit facilitates the control of your brand, so your brand guidelines are applied to every piece of collateral when used by the branches or mobile lenders to localise and customise campaign content.
Teams throughout your organisation can develop their collateral swiftly and more cost-effectively than traditional ways. Outfit automatically customises the collateral to the individual team and location, and can integrate directly with your CRM to automatically produce documents from customer records.
Strengthen brand integrity
Every piece of collateral, on-brand, on time and at scale
Faster to market, again and again
More campaigns launched, with ease of iteration
Reduce production costs
Hours of time saved across the organisation without needing to outsource production
Maximise your existing data
Eliminate the waste and frustration of long build times and data movement
Empower the whole organisation to create on-brand content
Your brand in safe hands with approval workflows, clear templates and an audit trail
Putting your brand in the hands of your stakeholders may seem counterintuitive, but Outfit de-risks this scenario by only allowing them to edit and use certain assets. You can then work strategically and implement high-impact campaigns while your internal clients self-service.
Your teams and your clients don’t need to wait for detailed design processes, and you don’t need to worry about the wrong thing being in market.
Approval workflows for peace of mind
With your internal clients now able to self-service, Outfit provides further peace of mind with in-built approval workflows. Each asset goes through the exact approval workflow you need it to within your team whether that is single or multi-tier approvals.
Challenges for a central marketing team
The central marketing teams of enterprise-level companies face challenges supporting large and diverse internal clients while also producing campaigns to drive enquiries and leads.
What is brand automation?
Brand automation, at its most basic level, takes existing brand and marketing assets and automates the placement and use of these within a template framework.