Outfit Logo

Employee Handbook


Hi :) We’re over the moon that you chose to spend your work days with us. This little book will tell you a bit about your new spot. About who we are, why we’re here, and the ins and outs of all that is Outfit. About the formal, the fun and the frivolous. Of course, there are essential policies and procedures that you will also need to get across – our friendly ops team will point you towards those. Welcome to Outfit, we hope you enjoy the ride.

What Guides Us

Fit In Graphic Animation

Fit In.

You don’t have to ‘fit in’ to fit in. We do ask, though, that you respect your fellow Outfitter, assume good intent and aim for harmony. Be excellent to each other :)

Stand Out Graphic Animation

Stand Out.

Make your mark. Don’t be afraid to push beyond expectations, ask your question or wear your favourite ironic t-shirt. Be you.

Be Free Graphic Animation

Be Free.

Always be free thinking, always be innovating. If you see a problem, have a crack at solving it. Don’t be afraid to express yourself. All ideas are welcome :) If nothing else, always choose love over fear.

About Outfit

What is Outfit?

Outfit is a Brand Management Platform. We help our customers to produce, automate and deploy marketing material quickly and easily. We deliver the power of their brand into their hands – where it should be.

We ensure brand control – Fit in
We ensure creative integrity and scale – Stand out
We free up their team, and their time – Be free

Who is it for?

Marketers, designers and devs love us (and we love them).

Where did we come from?

We were born when open source software behemoth (we prefer to think of them as an enormous teddy bear) Red Hat needed a solution for its massive distributed team to stay on brand. Our founder (and a Redhat compadre) saw the need to reinvent and automate the way that brand material was produced. He empathised with the frustration that was being felt by many businesses – frustrations with brand control and agency dependency. And so Outfit was built... and here we are today :)

Why though?

Freedom or death!

We couldn't see why businesses' brand keys were held by external agencies or by that one guy who can use InDesign. We wanted to empower teams to take hold of and deploy their own brand. We also believed in digital progress and the way that brand was being handled seemed to run counter to digital progress across all other parts of business. So why are we here?

To empower businesses to take a hold of their own brand.

Power to the people.

Teamwork & Operations

How do you fit in?

By now you know what team you’re on and what your job is. Here are a few reminders and things you may not yet know.

When should you be working?
Our official working hours are 8:30am to 5pm but we’re flexible :) Just talk to your team lead if you would like to discuss. 

Where should you be working?
Our HQ is in Brisbane, Australia, at the top end of one of its better-known entertainment strips - coincidence? We also have offices in:

What do you need to get your job done?
You tell us :) We’ll set you up with a laptop, monitor and everything else that you need to get going but if there’s something else that will make your work life easier let us know. We will arm you with what you need - within reason.

We have many and some are department specific. You will be taken through them in your induction but make Slack, Confluence and Google suite your friends and all will be ok.

Teams and squads and stuff

Yes we have teams and within those teams we have squads and within those squads we have amazing individuals. We get stuff done really efficiently this way but we are nothing if we don’t share knowledge and ideas.

Some more about teams

We hire the very best. We hire people that are great at their job and who are great to be around. We hire people that make us better.


They make everything happen. If you need something, ask them. Be nice and they’ll help.

Not many people are proud to wear the ‘suit’ label but these guys f*&%in’ love it. Our sales team are performance machines. They talk to our prospective customers, show them the magic of Outfit and bring them on board.

Customer Success
Without our wonderful customers we don’t have a business and without our wonderful CS team we would keep no customers. They are the loving caring centre of the business.

People and Culture
When you meet the team you will meet a great group of smiling happy Outfitters. The P + C team keep that alive.

Marketing gets the word out and works with everyone to make sure our product is in the right place at the right time.

Insert blurb...

Insert blurb...

Insert blurb...

Perks & Benefits

Some other stuff

Every Friday before lunch we gather everyone together to talk about the good stuff and the stand-out people who made it a great week at Outfit.

Friday lunch
We have a long-standing tradition of heading down to the pub for Friday lunch. Generally you pay your own way, but it’s a great chance to connect with your workmates.

Did someone say donut?
Yes they did. We have a slack app that randomly pairs you for social catch ups with your colleagues. They can be as awkward or as vibrant as you like, either way you’ll get to know your compadres.... and drink coffee (or milkshakes if that’s your thing)

Dungeons and Dragons
We have a very active D&D scene and all are welcome. Join the Slack channel and if it looks like you, please jump in. It’s fun.

Refer a friend
If you refer us to somebody who accepts a job at Outfit and sticks it out, we’ll give you 2000 bucks. Cha-ching!

YOLO Leave
It’s your Birthday! Have a free day :)


You have a couple of t-shirts and a hat but we’ve got more out the back. If you’re keen to spread our name around, or you need to send a pack to a friendly client, check in with the Ops team and they’ll sort you out.

To Beer or Not To Beer

We keep a fully stocked fridge (alcoholic and non-alcoholic). Feel free to help yourself after a hard day’s work :) There are no official restrictions on the beer fridge but please be sensible so we can keep it that way.

Coffee or Tea?

Yes please :) We know different people need different things to keep them going through the day. If we don’t have what you need, ask our ops team and if it’s legal and you’re nice to them they’ll help you out.

Important Stuff


Oh my goodness they’re soooooooo boring to read but read them you must. Our policies are very important and a lot of trouble has been taken to make sure that ourselves and our customers are safe and well because we have these policies in place. Take them seriously and read them properly and the ops team will love you for it.

If you need something to help you get through them see above.

Our Team

Alex Dutton

Account Executive

Alex Walker

Account Director

Alicia Blazey

Head of Operations

Ally Eastman

Template Designer/Developer

Andi Stewart

Senior Customer Success Manager

Andy Fitzsimon

VP of Strategy and Innovation

Anh Nguyen

Senior Architect

Anthony Billing

DevOps Engineer

Arda Mohamed

Customer Success Manager

Ash Angell

Software Development Team Lead

Ash Ivory

Head of Product

Bec Purcell

Customer Success Manager

Bek Agius

Quality Assurance

Ben Nicol

Account Director

Ben Simpson

Template Designer/Developer

Ben Spinks

QA Engineer

Brandon Di Bartolo

Product Manager

Brian Sivertson

Junior Developer

Bridie Easton

Head of Customer Experience

Bruce Stronge


Chantel Laver

Templater Designer/Developer

Daksh Rajani

Sales Operation Manager

Dugald Todd

Customer Success Manager

Erin Armstrong

Customer Success Manager

Farhaan Essof

Template Designer/Developer

Hayley Crudgington

Customer Success Manager

Heather Battye

Office Manager

James Lee

Product Designer

Jimmy Chan

Senior Developer

John Craig

VP of Global Sales

Jonathan Rotty

Account Executive

Jordan Gardiner

Template Designer/Developer

Jordan Groundwater

Customer Support Officer

Josh Tregenza

Delivery Lead

Juan Valdovinos

Account Executive

Justin Endcott

Senior Developer

Kaitlyn Fahey

Product Marketing Manager

Keeano Canzon

Customer Support Officer

Ken Reddy

Chief Information Officer (Interim)

Kyle McGanty

Senior Sales Executive

Lyndon Moore

Software Development Team Lead

Mark Richards

VP of Finance

Matthew Puku

Junior Developer

Mitch Saad

Senior Developer

Nick Fletcher

Developer (Intern)

Nicola D'Andrea

UX Designer

Nikhila Kalva

Template Designer/Developer

Pat Close

VP of Sales - North America

Paulo Castro

DevOps Manager

Peter Hill

Pre-Sales Project Manager

Peter Margan

Developer (Intern)

Steven Rose

Template Designer/Developer

Taryn Carlton

Senior Customer Success Manager

Thauan Zatta

DevOps Engineer

Thomas Deneux

Software Development Team Leader

Tilly Williams

UX Designer

Tim Brown

Head of Marketing

Tom Doyle

Product Manager

Tom Parker

QA Analyst

Tu Ha


William Clifford

Junior Developer