Brand

We take our brand as seriously as we do our clients' brands. Here is a quick summary of how to use our assets, as well as a downloadable link.

Logos

Our logo is versatile and works in a range of colours, sizes and pairings. Our preferred usage is white on dark and red on white, but we understand that this won't be usable all of the time. Here is a list of approved logo colours.

We have included these variations in our brand asset pack.

Clear space is key

If it's on its own or with friends, please just give it some space. Our recommended clear space is to be equal to the x-height of the 'o'. Doing this will protect the logo from overcrowding.

Logo Usage

Our logo is a versatile specimen, however even it has its boundaries. Please respect these.

When utilising the logo on a dark background only utilise white, not light shades.

When on a more visually complex background like an image or certain pieces of abstract art, keep the contrast as high as possible. Stray away from lower contrast executions. We want that logo to pop.

Colour Palette

The expanded Outfit colour palette should be used in balance, with lots of white space to allow the colours and shapes to breathe. The Outfit Red should be no more than 20% of the screen or document and no less than 5%.

Typography

Our heading typeface is GT Walsheim, echoing our Outfit logo. Body copy is IBM Plex Sans and IBM Plex Mono is used in platform.

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