Customer loyalty is crucial to building a strong brand. The Real Estate sector deals with products and services that are highly personal. It is no surprise then, that word of mouth from well nurtured customers carries significant weight with an audience of new potential customers.Read more
Why you don't need another social media channel
Kate Elizabeth — 19th February 2019
Social media has become ubiquitous with communications and marketing, and the new and the shiny.
Indeed, in recent years some of the gloss has come off the major platforms as concerns about privacy continue to mount.
This isn't a PSA about privacy, but it is about smart marketing strategy. It's also a simple message.
Be where your customers are.
If your customers use a particular channel, be there in a way that is relevant to them.
Understand why they use that channel, what they want of brands in that channel (do they even want anything of your type of brand in that channel?) and how you will resource the content and customer service for that channel.
If you have no customers there, you don't need another social media channel.
If your customers are there but don't engage with your type of brand there, you don't need another social media channel.
If you can't resource content and customer service, you don't need another social media channel.
Share this post
Subscribe to the Blog
Franchise co-branding with other businesses in psychically similar industries may take many forms. Whether the co-branding activity is the sharing of physical space or simply a shared campaign, the intention is primarily to capitalise on the strength of two brands to expand the pool of customers and attract more business.Read more
Management of digital assets is an issue that organisations of every size must face at some stage of operation. Everything from logos, fonts, photography, stock imagery document files and more must be thoughtfully stored with permissions managed appropriately so that the right parts of the business are matched to the best resources for their application.Read more