Can marketing and sales ever be perfectly aligned or is the very thought just a pipe dream?Read more
Why you don't need another social media channel
Kate Elizabeth — 19th February 2019
Social media has become ubiquitous with communications and marketing, and the new and the shiny.
Indeed, in recent years some of the gloss has come off the major platforms as concerns about privacy continue to mount.
This isn't a PSA about privacy, but it is about smart marketing strategy. It's also a simple message.
Be where your customers are.
If your customers use a particular channel, be there in a way that is relevant to them.
Understand why they use that channel, what they want of brands in that channel (do they even want anything of your type of brand in that channel?) and how you will resource the content and customer service for that channel.
If you have no customers there, you don't need another social media channel.
If your customers are there but don't engage with your type of brand there, you don't need another social media channel.
If you can't resource content and customer service, you don't need another social media channel.
Share this post
Subscribe to the Blog
A strong relationship between franchisors and franchisees is critical in the current climate: one is only as strong as the other.Read more
There’s no doubt the Coronavirus pandemic is driving behavioural change, whether your immediate suburb, region or country is in lockdown, or not. Thanks to COVID-19, many of us are living more local lives.Read more