Real estate marketing strategy is a series of tactics and internal planning that essentially aims to generate sales within the business. These strategies drive the movement of people from prospects to leads, and when nurtured correctly, can convert into customers.Read more
Universities Turn To Outfit
Bruce Stronge — 7th September 2017
Brand Automation and marketing company Outfit are working with several of the Group of Eight universities in a bid to save what they say is an estimated $2.8 million in wasted revenue, which could be spent on research and teaching.
Outfit founder Bruce Stronge says at a time of immense pressure on university funding, the Go8 universities’ marketing budgets range from $4M to $16M a year and they regularly spend millions on their brand alone. He says marketing and brand departments are running inefficiently with branding processes stuck in the dark ages, when they can share operations.
Bruce Stronge: Outfit Founder & CEO
“The Go8 unis in 2015 spent a total of $76M on marketing, advertising and promotion - an average of $9.5M per university,” Stronge says. “Don’t tell me that can’t be streamlined.”
He says the start-up allows universities to save time, money and protect their brands, while rolling out university-wide marketing campaigns, facilitating different departments working together.
This blog entry originally featured in The Australian on Saturday, 1 July 2017 as a column feature in the Business & Technology section.
Share this post
Subscribe to the Blog
Brand management for a franchise is best suited to someone who has outstanding marketing knowledge, an ability to influence stakeholders and draw upon empathy to achieve the best result for the network. The network and revenue will grow when you approach brand management in this manner.Read more