Customer loyalty is crucial to building a strong brand. The Real Estate sector deals with products and services that are highly personal. It is no surprise then, that word of mouth from well nurtured customers carries significant weight with an audience of new potential customers.Read more
Universities Turn To Outfit
Bruce Stronge — 7th September 2017
Brand Automation and marketing company Outfit are working with several of the Group of Eight universities in a bid to save what they say is an estimated $2.8 million in wasted revenue, which could be spent on research and teaching.
Outfit founder Bruce Stronge says at a time of immense pressure on university funding, the Go8 universities’ marketing budgets range from $4M to $16M a year and they regularly spend millions on their brand alone. He says marketing and brand departments are running inefficiently with branding processes stuck in the dark ages, when they can share operations.
Bruce Stronge: Outfit Founder & CEO
“The Go8 unis in 2015 spent a total of $76M on marketing, advertising and promotion - an average of $9.5M per university,” Stronge says. “Don’t tell me that can’t be streamlined.”
He says the start-up allows universities to save time, money and protect their brands, while rolling out university-wide marketing campaigns, facilitating different departments working together.
This blog entry originally featured in The Australian on Saturday, 1 July 2017 as a column feature in the Business & Technology section.
Share this post
Subscribe to the Blog
Franchise co-branding with other businesses in psychically similar industries may take many forms. Whether the co-branding activity is the sharing of physical space or simply a shared campaign, the intention is primarily to capitalise on the strength of two brands to expand the pool of customers and attract more business.Read more
Management of digital assets is an issue that organisations of every size must face at some stage of operation. Everything from logos, fonts, photography, stock imagery document files and more must be thoughtfully stored with permissions managed appropriately so that the right parts of the business are matched to the best resources for their application.Read more