Bek Agius — 21 November 2018
If you have ever worked in a marketing or design role in any capacity, you will no doubt be familiar with some type of stakeholder design request process. It may be automated or it may be a (lengthy) series of calls and emails. Whatever your experience, we can all agree that the design request process, while necessary, can be frustrating and time-consuming for all involved.
Whether you're a Coordinator, Marketing Manager, agency jack-of-all-trades or in-house graphic designer and master of your domain, you know what I'm talking about. Stakeholders require new material all the time. They are frequently time-poor, impatient, oblivious to the effort required to design a new piece of collateral (rightly so) and often don't know what's required for an artwork brief.
If you've managed to be sheltered from all of the above, allow me to present you with a day in the life of a designer who deals with new design requests.
Feel like you aged a little reading through the above? We don't blame you.
Now we'd like to float the idea of throwing out the old design request process and replacing it with a new, slightly more efficient process with Outfit.
We're not missing any steps - Outfit allows stakeholders to make their own changes to documents in real time, but they're playing by your rules.
The great thing about the new design request process through Outfit is that, as your stakeholders start to push the boundaries of the templates, we can help you collate their feedback and you'll start to seamlessly evolve your designs over time from real data based on how real people are actually using the documents every day!