Huge news! Outfit is joining the Smartsheet family. Read more here.

3 to 1: Three world-leading products become one solution for business and brand success

Tim Brown — 2 September 2022


At Outfit, we live by the mantra of ‘Build Brands Better.’ Everything we do with our product is guided by helping our customers empower their teams to be better brand builders.

In huge news for our category, customers and businesses everywhere, we are excited to announce that we have been acquired by Smartsheet. This acquisition makes us part of the Smartsheet family that includes Digital Asset Management (DAM) platform Brandfolder. The Smartsheet mission is to empower everyone, everywhere to change the way the world works. Brandfolder’s catch cry is ‘Strong Brands Live Here.’

Sure, it’s a lot of taglines. But the confluence of the three results in Build Business Better. With Smartsheet’s collaborative work management platform, Brandfolder’s award-winning DAM and Outfit’s best-in-class creative automation and templating, we can truly offer a holistic solution to businesses big and small who are looking for a better way to work.

Who are Smartsheet and Brandfolder?

Smartsheet is a modern collaborative work management platform that was founded in 2005 and went public on the New York Stock Exchange (NYSE) in 2018. Smartsheet has over 3,200 employees and offices in six countries (US, England, Scotland, Germany, Costa Rica, and Australia). Smartsheet’s APJ region is HQed in Sydney and has roughly 110 employees.

In 2020, Smartsheet acquired Brandfolder, the leading Digital Asset Management (DAM) tool to combine and support dynamic workflow management related to content and collaboration.

With Outfit’s acquisition, Smartsheet cements its position as the world’s leading work management platform by significantly bolstering its marketing operations capability. Brandfolder by Smartsheet will be able to go to market with the leading best-in-class templating and creative automation solution built into its already category-leading product, allowing users to scale content and respond to the market at lightning speed. As for us, it fulfills and fast tracks a long-term vision of being able to provide full DAM capabilities as well as creative automation templating, an offer we know our customers and prospects are chomping at the bit for.

This offer to the market supersedes DAM and supersedes creative automation and templating. By bringing together digital asset and content management with true creative content automation, backed by Smartsheet’s mission to change the way the world works, the whole is truly greater than the sum of its parts.

Official release here:

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