One template, powerful options

Bek Agius — 5th October 2018

Outfit templates are powerful tools because they employ the rules set out by your brand style guide and apply them dynamically, like a friend guiding you away from bad decisions and making smart, on-brand design tweaks easier. 

They do much more than lay down the law of brand though...

Your template dictates both the general structure and the elements you'll find in each document that can be created from the template.

One template - many documents

At Outfit, we don't work in a 1:1 world when it comes to creating material. It's inefficient and it's the reason we exist. 

What we've learned is that in many of the suites marketers create for the purpose of campaign and communications, there are common themes and elements running through the material, but the output, the finished designed pieces, take a wide variety of forms. 

A great example of this is social media campaigns. Your social media suite might contain common elements like a campaign image, a punchy headline and a call-to-action. The differentiator is that we require these common elements to exist in a large selection of sizes in order to spread our campaign message far and wide across multiple platforms. 

Group 8-1

One template - many formats

The other powerful part of an Outfit template is that we build with scale and application in mind. A great example of this in action is the concept of a suite of posters. Your original concept was probably only for an A4 poster that could be sent to a basic printer. 

Screen Shot 2018-09-24 at 3.55.19 pm

We can take the general design elements for the A4 poster and proactively scale the creative to allow an A3, A4 and A5 sized posters, each with the correct settings for a professional printer and for a basic, in-office printer - all from 1 template.   

 

Share this post

Latest Posts

What is a Design System?

Anyone who has worked around a prominent brand, be it in a marketing or design capacity or as an employee within a large organisation will be familiar with a Brand Style Guide. A weighty book that sits on a desk or is used to prop up a wonky chair. Surely there must be a better way?

Read more

5 Signs Your Experiential Marketing Campaign Lacks Purpose

Experiential marketing techniques are becoming more popular as a way to engage existing customers and attract new customers. As with most elements of a cohesive marketing campaign, there is a right and a wrong way to gain the type of attention you want. 

Read more

The Future of Branding

In 2019 we've been exposed to, what seems like, every sales and marketing tactic under the sun. The upside is that we're slowly learning some valuable lessons. The most notable is a move away from solely investing in traditional advertising methods and towards a stronger brand that connects with the values and desires of the customer. 

Read more

Request a demo