Anyone who has worked around a prominent brand, be it in a marketing or design capacity or as an employee within a large organisation will be familiar with a Brand Style Guide. A weighty book that sits on a desk or is used to prop up a wonky chair. Surely there must be a better way?Read more
One template, powerful options
Bek Agius — 5th October 2018
Outfit templates are powerful tools because they employ the rules set out by your brand style guide and apply them dynamically, like a friend guiding you away from bad decisions and making smart, on-brand design tweaks easier.
They do much more than lay down the law of brand though...
Your template dictates both the general structure and the elements you'll find in each document that can be created from the template.
One template - many documents
At Outfit, we don't work in a 1:1 world when it comes to creating material. It's inefficient and it's the reason we exist.
What we've learned is that in many of the suites marketers create for the purpose of campaign and communications, there are common themes and elements running through the material, but the output, the finished designed pieces, take a wide variety of forms.
A great example of this is social media campaigns. Your social media suite might contain common elements like a campaign image, a punchy headline and a call-to-action. The differentiator is that we require these common elements to exist in a large selection of sizes in order to spread our campaign message far and wide across multiple platforms.
One template - many formats
The other powerful part of an Outfit template is that we build with scale and application in mind. A great example of this in action is the concept of a suite of posters. Your original concept was probably only for an A4 poster that could be sent to a basic printer.
We can take the general design elements for the A4 poster and proactively scale the creative to allow an A3, A4 and A5 sized posters, each with the correct settings for a professional printer and for a basic, in-office printer - all from 1 template.
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