How We Produced 15 Display Ads in Two Minutes

David Barzilay — 5th December 2016

We’ve recently endured the process of creating a suite of web ads for our latest digital campaign and with our new iterations to the Multi-edit feature. With this we’ve been able to halve the already drastically shorter time it takes with Outfit to create a full suite of collateral from go to everyone stop with the feedback already!

Now we can edit all documents together switching between a multi - edit to a single document screen. This means we can customise individual documents with ease (and speed).

For this campaign we used Google’s Display Network, so we had a list of about 15 different document sizes that we needed to create. The following is the entire process that we went through, featuring our new and improved multi-edit workflow that makes the editing process a thousand times easier.

Firstly we created a Project and added all the relevant documents (ie. Leaderboard, Half Page, MREC, Skyscraper, etc). We then selected all the documents and clicked Edit (). The documents that we edited together are referred to as a selection, all documents within this specific selection share the same inputs.

So when we populated the Headline, it updated on every document. We repeated the process with all the other common inputs (eg. Subheading and Call to Action).

At this stage we started to get a fair idea of how content was reacting for certain formats, however small adjustments were needed to polish each format. Enter our new Multi-edit improvement feature!

You may have noticed that within each Document’s toolbar there is now the option to Edit (). By clicking this you will be able to specifically edit the inputs of that document, without affecting the other documents in the selection.

We used this single edit feature it to change the font sizes of the headline, subheading and call to action to enhance the positioning of these elements at the varying document sizes.

Once we were happy with the font sizes for the single document, we clicked Edit All Documents to return to our original workspace. The original documents were left untouched and the recently updated document reflecting the changes we just made.

Hit the Export button and we’re done! - 15 display ads, ready to go in two mins and one new feature, ready for production.

Share this post

Latest Posts

How To Build Customer Loyalty In The Real Estate Sector

Customer loyalty is crucial to building a strong brand. The Real Estate sector deals with products and services that are highly personal. It is no surprise then, that word of mouth from well nurtured customers carries significant weight with an audience of new potential customers. 

Read more

The Pros And Cons Of Co-Branding For Franchises

Franchise co-branding with other businesses in psychically similar industries may take many forms. Whether the co-branding activity is the sharing of physical space or simply a shared campaign, the intention is primarily to capitalise on the strength of two brands to expand the pool of customers and attract more business. 

Read more

How to manage an efficient digital asset workflow

Management of digital assets is an issue that organisations of every size must face at some stage of operation. Everything from logos, fonts, photography, stock imagery document files and more must be thoughtfully stored with permissions managed appropriately so that the right parts of the business are matched to the best resources for their application. 

Read more

Request a demo