Customer loyalty is crucial to building a strong brand. The Real Estate sector deals with products and services that are highly personal. It is no surprise then, that word of mouth from well nurtured customers carries significant weight with an audience of new potential customers.Read more
Brand Consistency: Does it really matter?
Ash Thompson — 27th July 2017
Well, does it?There are a lot of ideas that suggest other methods to prove brand value, like the “show me” principle, which is relevant and not to be sneezed at, but we do know that brand loyalty is one of the biggest factors in consumer decision making.
Not all brands try to be inconsistent
What achieves consistency
Tackling the Problem
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Franchise co-branding with other businesses in psychically similar industries may take many forms. Whether the co-branding activity is the sharing of physical space or simply a shared campaign, the intention is primarily to capitalise on the strength of two brands to expand the pool of customers and attract more business.Read more
Management of digital assets is an issue that organisations of every size must face at some stage of operation. Everything from logos, fonts, photography, stock imagery document files and more must be thoughtfully stored with permissions managed appropriately so that the right parts of the business are matched to the best resources for their application.Read more