Anyone who has worked around a prominent brand, be it in a marketing or design capacity or as an employee within a large organisation will be familiar with a Brand Style Guide. A weighty book that sits on a desk or is used to prop up a wonky chair. Surely there must be a better way?Read more
Brand Consistency: Does it really matter?
Ash Thompson — 27th July 2017
Well, does it?There are a lot of ideas that suggest other methods to prove brand value, like the “show me” principle, which is relevant and not to be sneezed at, but we do know that brand loyalty is one of the biggest factors in consumer decision making.
Not all brands try to be inconsistent
What achieves consistency
Tackling the Problem
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Experiential marketing techniques are becoming more popular as a way to engage existing customers and attract new customers. As with most elements of a cohesive marketing campaign, there is a right and a wrong way to gain the type of attention you want.Read more
In 2019 we've been exposed to, what seems like, every sales and marketing tactic under the sun. The upside is that we're slowly learning some valuable lessons. The most notable is a move away from solely investing in traditional advertising methods and towards a stronger brand that connects with the values and desires of the customer.Read more