Marketers and creatives working in financial services are subject to some of the most stringent policies of any industry which can prove a challenge for both creativity and the efficiency of getting campaigns live in market.Read more
A New App Menu for a New Year! 🎉💃 🎉💃
James Lee — 12th December 2016
We’ve had a crazy 2016 at Outfit filled with a lot of highs and admittedly a few challenges, however overall it’s safe to say that it has been a resounding success for all of us. The app has grown dramatically both in features and happy users, and because of this we are so excited to see where the new year takes Outfit!
As Outfit has evolved in leaps and bounds, one of the biggest challenges has been the prioritisation of features and improvements. With these competing challenges, we haven’t always been able to dedicate time to all of the integral components of the app, like how users navigate around Outfit and how the different components of the app harmoniously work together.
A few months ago and with an unabashed sense of enthusiasm, our very talented design team, started on an under-wraps project to rethink a major part of the app. We began to re-design our primary menu and the experience of navigating Outfit.
After extensive conceptualising, wire-framing, user-testing and debating we finally reached a design that focus-groups were delighted to use and we were proud to deploy.
So without further ado and as 2017 quickly approaches we are proud to introduce our new app menu.
The new Outfit menu puts everything that you need at your fingertips, allowing you to simply hide the menu away when you’re working on a project, and intuitively consolidates the menu items that you only use sparingly.
Learn more about how the new app menu can enhance how you currently use Outfit.
Share this post
Subscribe to the Blog
Some organisations are better than others at effectively managing and evolving brand over time. For those looking to really invest in brand long-term, a living, breathing design system is just what the doctor ordered.Read more
When we stop thinking of our target audience as 'consumers' and instead focus on their identity as people, we learn more about their motivation. Most people are pursuing happiness, and consumption can help people feel happy but purchasing from a brand who contributes to valuable community issues provides deeper satisfaction.Read more