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6 Must-have Features in a Brand Management System

Tim Brown — 10 May 2022

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It’s no secret that the success or failure of a company can hinge on effective brand management. Making sure that your company’s identity is out there for people to engage with and recognise in a consistent manner goes a long way towards ensuring your long-term success. After all, even the best laid plans can often go awry when poor brand management is implemented.

But how do you make sure that your brand is front and centre in the right spaces at the right time? Even large, well-resourced companies can struggle to ensure that they have high-quality brand assets that can be developed and deployed quickly and at scale. The answer lies in implementing a quality brand management system.

When you’re running a business, you have more than enough things to worry about, especially in today’s world. That’s where a brand management system comes in handy – it allows you to streamline those predictable but necessary marketing tasks associated with the creative production process through templates, brand guidelines, asset libraries and other features. But not all brand management systems are created equal and some stand out from the crowd more than others.

At Outfit, our brand management and templating platform uses creative automation to empower teams to create content at scale, at speed and on brand – every time. We do this with a sophisticated product and a simple, user-friendly interface that anyone can learn to use. Simply put, we help companies build brands better.

But don't just take our word for it, let us guide you through the six key features that companies need for an effective brand management system, and how Outfit ticks all those boxes… and more.

1. Asset libraries

It’s important to make sure that your team has easy access to the assets that they need and, crucially, don't have to trawl through assets that aren’t relevant to them. With Outfit, you can upload all your assets to our system or integrate directly with your existing design asset management system. Our auto-tagging feature takes the pain out of manually assigning metadata to your assets (although you can do this as well), meaning your team can always find what they’re looking for and nothing ever gets lost. Plus, if you’re looking for extra support, our experts can advise you on the best way to structure your assets to make it easier for your team to find and use the right elements.

2. Brand templating

Effective use of templates can sometimes be the difference between making a deadline or missing it. Ensuring that you have templates right across the spectrum of your brand assets allows you to be agile and get great-looking content out the door quickly. Outfit’s template library allows you to set custom guidelines for every template, so that you can determine what can and cannot be edited in any given design. You can even import your existing inDesign templates into Outfit in minutes, so you don’t have to worry about recreating them in the platform.

3. Ease of reporting

If you have a large number of design assets, it can be really important to have a good understanding of what’s working and what isn’t. Access to those kinds of insights can make or break a brand. Outfit allows you to dive into the data with our easy-to-use interface, meaning you can access the info you need and make improvements quickly. Not only that, you can also customise the reporting, allowing you to identify the metrics that matter to you most and display them front and centre in your account to inform and motivate your team.

Use Outfit’s handy ROI Calculator to see the time and resources that you could save.

4. Capabilities for integrations

Chances are, your business already has a separate Customer Relationship Management (CRM) or Digital Asset Management (DAM) system. But why go to the trouble of managing different aspects of your business across several different platforms? We believe you shouldn’t need to reinvent your business systems to use Outfit, which is why it integrates with a number of external platforms, meaning you can take care of everything within one system.

Find out which platforms Outfit integrates with.

5. Efficient approval process

No one will love your brand quite as much as you will – after all, it’s your baby. So it’s understandable that you’re going to be protective of it and want everything to look perfect, whether it’s a simple social media post or a multi-page document. Outfit’s sleek and simple user interface makes it easier than ever to approve new branded collateral efficiently, giving you peace of mind that your brand is always on point, no matter who created it.

6. Iterative process for quick distribution

It’s a theme that‘s come up a few times in this article, which should probably tell you how crucial it can be to the success of your brand – speed! Making sure you can get your brand assets out to market quickly and at scale is invaluable. Outfit automates creative production, empowering you to create the collateral for an entire campaign in a fraction of the time. Changes on one asset can be automatically replicated across the rest of your collateral, while still allowing you to make final tweaks to individual assets as required. Collaboration is also streamlined in the central platform, removing the back and forth and time delays that can often push deadlines out.

So there you have it – the six must-have features to look for in a brand management system. If you’d like to learn more about how Outfit helps build brands better by empowering teams to create content at scale, at speed and on-brand, request a demo with our team today

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