Brand consistency may not seem like the most inspirational concept for marketers to invest in, but organisations underestimate it at their peril. A consistent, cohesive brand is a powerful tool for consumers and brands.Read more
5 Minutes with Dominique Falla
Ash Thompson — 9th November 2017
"If you only had about thirty seconds to describe what you do to someone new, what would you say?"
"Everyone is talking about 'disruption' right now, when was the last time you were disrupted?"
I feel disrupted every day. My routines and schedules and ways of doing things are regularly disrupted. Life is a constant battle of taking new information on board whilst trying to stay on course.
"We were always going to ask you a question about brand. If you could recreate any brand in your string art, which would it be?"
It needs to be something quite chunky and bold otherwise it wouldn’t work.
"What software or app is having an impact on your life right now?"
"Outfit helps to automate some really arduous and repetitive tasks for marketers and designers. If you could automate any part of your life, what would it be?"
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