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Creative Content Compliance For Financial Service Brands

Marketers and creatives working in financial services are subject to some of the most stringent policies of any industry which can prove a challenge for both creativity and the efficiency of getting campaigns live in market. 

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5 Point Guide for Implementing a Brand Design System

Some organisations are better than others at effectively managing and evolving brand over time. For those looking to really invest in brand long-term, a living, breathing design system is just what the doctor ordered. 

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Engaging In Community Issues Can Help Your Business

When we stop thinking of our target audience as 'consumers' and instead focus on their identity as people, we learn more about their motivation. Most people are pursuing happiness, and consumption can help people feel happy but purchasing from a brand who contributes to valuable community issues provides deeper satisfaction.

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What is a Design System?

Anyone who has worked around a prominent brand, be it in a marketing or design capacity or as an employee within a large organisation will be familiar with a Brand Style Guide. A weighty book that sits on a desk or is used to prop up a wonky chair. Surely there must be a better way?

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5 Signs Your Experiential Marketing Campaign Lacks Purpose

Experiential marketing techniques are becoming more popular as a way to engage existing customers and attract new customers. As with most elements of a cohesive marketing campaign, there is a right and a wrong way to gain the type of attention you want. 

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The Future of Branding

In 2019 we've been exposed to, what seems like, every sales and marketing tactic under the sun. The upside is that we're slowly learning some valuable lessons. The most notable is a move away from solely investing in traditional advertising methods and towards a stronger brand that connects with the values and desires of the customer. 

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The Challenges Of Marketing A University And How To Overcome Them

Over many years, the university experience has evolved into more than a place to obtain an accreditation, it has become a very personal decision by a student around what kind of person they'd like to become in their formative years. The result for marketers is that students take a significant amount of consideration when selecting the right university. 

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How To Build Customer Loyalty In The Real Estate Sector

Customer loyalty is crucial to building a strong brand. The Real Estate sector deals with products and services that are highly personal. It is no surprise then, that word of mouth from well nurtured customers carries significant weight with an audience of new potential customers. 

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The Pros And Cons Of Co-Branding For Franchises

Franchise co-branding with other businesses in psychically similar industries may take many forms. Whether the co-branding activity is the sharing of physical space or simply a shared campaign, the intention is primarily to capitalise on the strength of two brands to expand the pool of customers and attract more business. 

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How to manage an efficient digital asset workflow

Management of digital assets is an issue that organisations of every size must face at some stage of operation. Everything from logos, fonts, photography, stock imagery document files and more must be thoughtfully stored with permissions managed appropriately so that the right parts of the business are matched to the best resources for their application. 

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How to integrate brands after a merger or acquisition

So often the brand is an afterthought to the recognition of revenue, handling of FTE and organisational strategy. It is vital you have a strong merger or integration plan (or even new brand plan) ready to go before the contract is executed.

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5 ways brand consistency benefits your brand

Brand consistency is hard to measure, but that doesn't mean it isn't important. At its core, branding and consistency is an investment in a business' brand promise and a commitment to making sure all areas of the business deliver that promise.

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Ensuring your franchise network is on board

Running a marketing team and strategy for a franchise requires extensive marketing knowledge, an ability to negotiate complex deliverables with diverse stakeholders and strong budget mastery.

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Maximising your existing martech stack

The martech landscape is crowded, and it can be difficult for marketers to identify whether their stack is right, or optimised for maximum impact. Do you have the right platforms?

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More than brand compliance

Businesses that work within the additional boundaries of regulatory and legislative compliance, however, have added considerations of compliance that need to work alongside the more predictable brand compliance.

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Using data to personalise franchise marketing

Following on from our last blog post, where we looked at franchise trends for brands, we are taking a deeper dive into the use of data to personalise franchise marketing. Personalisation has become a core component of the marketers' arsenal, to the point that it is the standard operating procedure.

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Franchise trends for brand

Franchise brands, in some categories, can be tremendously innovative, and in other verticals can wait to see which way the wind blows before deciding whether to implement a trend to their brand or operations.

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Best practice franchise adfund management

With the most recent version of the Franchising Code in effect from 1 January 2015 and the Fairness in Franchising report from the Parliamentary Joint Committee on Corporations and Financial Services issued in March 2019, the world of franchising in Australia continues to be a moving feast, particularly for marketers.

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5 tips for great local area marketing

Local area marketing (LAM), especially for new franchisees, can seem quite daunting. LAM can certainly become a complicated beast but by following these 5 tips, you can make it work for you and your store instead of you working for LAM without results!

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Franchise brand reputation

Brand reputation for any business, small medium or otherwise, is a fragile and valuable commodity that takes years to establish (or a moment to tear down). So what is brand reputation and how do we build it within a franchise organisation?

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Franchise brand building

For a franchise business, successful branding is a lot like sailing with the wind behind your sails. The excellent news for franchise businesses is – you have a considerable advantage over your non-franchise competitors because you have a powerful, and recognisable brand standing behind you.

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5 tips for multi-site franchise management

Successful franchise networks with sustainable and successful business models naturally encourage franchisees to become multi-site franchisees. These franchisees benefit because they understand the business and can scale in and around their original territory, or even in entirely different regions.

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Empowering marketing teams

Marketing teams within an enterprise are a powerful mix of skills, experience and perspective. Your job as a leader is to empower them as a team and individually and to build the understanding of, and respect for, the marketing team within the broader organisation.

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What is real estate marketing strategy?

Real estate marketing strategy is a series of tactics and internal planning that essentially aims to generate sales within the business. These strategies drive the movement of people from prospects to leads, and when nurtured correctly, can convert into customers.

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Brand management for franchise

Brand management for a franchise is best suited to someone who has outstanding marketing knowledge, an ability to influence stakeholders and draw upon empathy to achieve the best result for the network. The network and revenue will grow when you approach brand management in this manner.

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Where Real Estate Local Area Marketing is going

The Real Estate industry has historically copped a pretty bad wrap for their saturation of the market with traditional media in a mass approach. Well all of that is about to change. We're about to see more tailored content than ever before thanks to years of data collection.

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Why you don't need another social media channel

Social media has become ubiquitous with communications and marketing, and the new and the shiny. Indeed, in recent years some of the gloss has come off the major platforms as concerns about privacy continue to mount. This isn't a PSA about privacy, but it is about smart marketing strategy.

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Managing a marketing budget cut

Marketers, contrary to popular belief, don't play with glitter and crayons and we have a strong sense of an impending budget cut. We can read the signs (aka sales results), and know that soon the finance manager and CFO will be sitting down with us to discuss doing the same amount of work with less money.

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Top tips for procuring brand management solutions

Say 'procurement' to most brand and marketing managers and we tend to run for the hills - not because we don't like shiny and useful things, but because the process can be tricky and time-consuming to navigate.

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Software's rising role in brand development

Software increasingly plays a vital role in successful brand development. Gone are the days of an immovable strategy, hard copy brand guidelines and only a few channels in with to advertise. To manage the expansion of brand and brand management, a proliferation of software now supports the modern marketer and brand manager.

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Executing extra campaigns, made easier

Agility is key to an organisation’s success – it must be able to react, adapt and pivot quickly to stay on top of its game. The business landscape is constantly shifting, and consumers are confronted with more choice and more competition than ever before.

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Brand management for universities

Brand management for universities is a beautifully intricate proposition, weaving internal and external stakeholders together in a complex ballet, not for the faint-hearted. Brand management for an institution like a university involves the understanding and development of complex brand strategies with the aim of influencing internal and external factors and building long-term brand health.

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What does on-brand mean?

An on brand strategy defines how a business approaches every aspect of their marketing strategy. Marketing strategies don’t just incorporate advertising - when marketing is focused, it also incorporates reputation management, social media, search engine optimisation, visual branding, and customer service.

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Three ways to adopt Outfit

We understand that many of our customers' organisations have unique requirements and workflows we can't expect one size to fits all - especially when it comes to automating a brand. Outfit looks different for each organisation - take a look at just three ways to adopt Outfit.

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Why personalisation matters to drive better results

Personalised marketing has a wealth of data to support why marketers and brand managers are using it to drive results for their organisations. Personalisation isn't just about adding merge tags - personalisation is using data at scale to increase the relevancy of the message and the brand to the person and situation.

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How good brand management translates to results

Good brand management is the art of moving people to full engagement with your brand. Good brand management translates to results by allowing the business and the marketing and brand teams to focus on metrics that deliver an ROI.

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How to ensure brand compliance

Managing a brand is a complex undertaking, especially if multiple stakeholders are using the brand. The more stakeholders, the more difficult it is to ensure brand compliance. As a brand manager, 'managing the brand' can be reduced to logo control, but ensuring brand compliance involves working across the entire organisation.

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The balance between brand and ease for franchisors

As the franchisor, your priority is to build and maintain a strong brand to increase your brand equity and the goodwill for your P&L. As a franchisee, I want a brand that is easy to use when I need to produce sales and marketing collateral.

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The best examples of marketing mistakes

It is the truest of truisms that mistakes happen, no matter how vigilantly you guard against them. Being less than perfect beings, we make mistakes, and as marketers, many of our mistakes end up in the public sphere *gulp*.

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The type of print documents produced through Outfit

The high-churn, monotonous work that bogs down Designers every day is not what they signed up for. Much of this volume is comprised of localised print documents and signage that can be easily automated through Outfit.

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Rebrands we liked in 2018

You don’t have to burrow too deep into the annals of history to unearth a slew of rebranding success stories with plenty of smart and savvy moves playing out in 2018.

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The power of multi-edit

Scalability and efficiency are Outfit's middle names, but there is more than one way to achieve these. Let's talk about one specifically designed to make your life easier in the short-term by using common elements in documents and allowing stakeholders to multi-edit them.

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The history of brand in 2 minutes

To understand the history of brand management, we first need to understand where the term 'brand'originated. 'Brand' in the modern sense, is commonly associated with the name of a product or service, similar to a trademark.

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The power of brand integrity

The power of brand integrity (saying what you do and doing what you say) is at the centre of many friction points between brands and their customers. Saying what you do and doing what you say is incredibly powerful, and cannot be replaced by advertising spend, spin campaigns or investor calls.

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Landing pages built in Outfit

A major component in any campaign is the landing page. It's where the bulk of digital and print collateral point customers to in order to collect responses. The great news is that you don't have to be a developer to create professional, localised campaign landing pages in Outfit!

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What does it mean to debrand?

What does it mean to debrand? Somewhat confusingly, the term debrand has two definitions. Debranding: the removal of brand elements to appear less corporate and more personal, or, the shift away from any recognisable brand to appear generic.

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Is it time for a rebrand?

Rebranding an organisation, particularly one at enterprise level, is a complicated prospect and needs to be approached with the right framework to support a successful transition.

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Throwing out the old design request process

If you have ever worked in a marketing or design role in any capacity, you will be familiar with some type of design request process. Whatever your experience, we can all agree that it's a necessary process that can be frustrating and time-consuming for all involved - until now.

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What is brand?

What is brand? There are as many definitions of 'brand' as there are brand managers and marketing 'consultants'. Your logo is not your brand. It is not your product. It is your promise to the customer.

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How to be more efficient with marketing production

Efficiency in marketing production seems like nirvana for most marketers and heads of marketing. Seemingly out of reach for time pressured and resource-poor marketers, we know we should be more efficient, but how exactly are we meant to achieve it?

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Asset Library Setup

Brands are comprised of many moving parts. From the logo, fonts, colours and even language we use, to the look and feel we communicate to our customers, we are responsible for establishing systems and processes to protect these elements.

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The power of metadata

Metadata is a vital component of good data use and is an incredibly efficient way to get the most out of the technology. One of the most challenging parts in managing a widely distributed network of stakeholders, be it an international organisation, a franchise network or even a multi-site education corporation, is establishing a central source of truth for generic, localised information.

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Brand management in a decentralised environment

A brand is only as strong as its weakest usage - our cumulative experiences of a brand form our impressions, and if these experiences are in disarray, if these experiences are discordant and divisive our impression of the brand is the same. These are our tips for brand management in a decentralised environment.

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No more V12

Design, by its very nature, is iterative. When we start to involve multiple designer and stakeholder 'cooks' in the kitchen, the versions really do start to stack up.

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Real estate data & print are actually friends

The real estate sector is one trapped in the ultimate irony; data is essential, and yet the industry is saturated in generalised marketing material. At Outfit, we are working with some of Australia’s leading real estate agencies to combine digital and print in more meaningful ways while also creating efficiencies for agents.

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Asset, content and brand management software

Brand management, digital asset management, content management and branding automation management are key platforms used in traditional marketing technology stacks for enterprise-level organisations, and there is much cross-over between their features and functionality.

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How does Outfit's open API work?

The landscape of marketing technology is crowded and complicated. Outfit's open API allows the platform to integrate with your existing stack to increase efficiency, to increase your data use and to make it easy for teams to create campaigns and collateral easily.

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The basics of brand management

Brand management is the development and execution of strategy to strengthen brand perception in the market. Your brand is only as strong as perception, and resultant sales, so it is imperative to have a brand management strategy.

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What is brand automation?

Brand automation may be a relatively new concept for many marketers and brand managers, but it solves very key issues for enterprise marketing teams, including branding inconsistencies and design workflow and volume bottlenecks.

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How you can use data through Outfit

Most marketing teams have pools and pots of data and often don't maximise, or even use, the data they have to deliver personalised content and a better user experience. Outfit integrates with your key data sources to use your data to drive creative, branded output.

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Never Not Creative: Event Recap

With help from the rad dudes at Streamtime, Andy Wright and Paddy Morgan - Outfit recently hosted the first community-driven Never Not Creative event in Brisbane, furthering the discussion around internships.

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One template, powerful options

Outfit templates are powerful tools because they employ the rules set out by your brand style guide and apply them dynamically, like a friend guiding you away from bad decisions and making smart, on-brand design tweaks easier.

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More power through on-brand templates

Templates for brand control have evolved a lot over the years. Gone are the days of Microsoft Office and editable PDFs. Welcome to the world of powerful, responsive and controlled templates.

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Inputs explained: a glossary

Inputs are a powerful feature of Outfit, allowing users to customise their documents within the boundaries of your guidelines. The different types of input range from colour to text to choice to image.

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Design without the designer

Design without the designer can seem counter-intuitive to organisations who depend on strong brand controls and guidelines to strengthen brand equity. The right sort of design without the designer however, is a powerful paradigm shift for companies.

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How to use Inputs to make your life easier

Brand automation allows graphic designers to focus more on bespoke work by empowering internal stakeholders to produce their own collateral. Outfit supports this independence with inputs - allowing some customisation without decreasing brand governance.

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How can my real estate agency marketing be more efficient?

With real estate becoming ever more competitive, finding ways to be efficient in marketing can make an enormous difference to your time and bottom line. Outfit integrates with your existing technology stack to make it easy to produce marketing at scale.

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Never Not Creative: Unpaid Internships

Paid and unpaid internships are prevalent within the creative sphere. The team at Outfit feel so passionately about paid internships, and the future of happy and healthy creatives we are hosting the first Never Not Creative Brisbane event.

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Centralised Approvals Feature

If you're interested in Brand Automation to gain more control over marketing material and reduce human error, we need to talk about Approval Workflows.

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Seamless Updates for Dummies

Responsive landing pages, HTML email templates and blog posts are all cool tech smarts that we're grateful for, right up until we have to make changes to them. Imagine if content experts, designers or marketing coordinators didn't have to have coding cred to update a HTML landing page or email template...

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Roll it Back with Revision History

Daunted by the thought of collaborating with your whole team within a marketing automation platform like Outfit? Keep only the bits you like and ditch the bits you don't with our new Revision History Feature.

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Outfit: A Year in Review

Want to know how much Outfit has changed in the past year? Take a trip down memory lane with us where we share features, insights and developments from 2017.

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5 Minutes with Matt Haynes

The 2nd in our '5 Minutes With' series, Ash from Outfit spends 5 minutes with Matt Haynes of The Design Conference on baseball, success and Brisbane creatives.

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5 Minutes with Dominique Falla

Outfit Head of Customer Success, Ash Thompson spends 5 minutes with Dominique Falla; author, speaker and typographer on life as a successful creative.

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21st Century Colour Theory

A popular concept for marketers is Psychology of Colour - but how has the age of information influenced what we know about the influence of colour in design?

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Wrong template, right content?

If you've ever spent a significant amount of time editing in Outfit only to realise you're in the wrong template, our Copy Content feature will be a life saver!

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New Feature: Outfit Notification Centre

If you're a veteran Outfit user, you may have noticed a couple of changes when logging in. Most notably, a completely different way of keeping track of activity

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Never Fear, Featured Slides Are Here!

Learn all about our newest update to Outfit: Featured Slides! Read more about this powerful new feature that's changing the way we guide users around Outfit!

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#UAMCD Thanks for Having Us!

Some great insights into Outfit's highlights from our two days sponsoring and attending the 2017 UAMCD Conference in Brisbane.

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Universities Turn To Outfit

Outfit is working with several Group of Eight universities to save an estimated $2.8 million in wasted revenue, which could be spent on research and teaching.

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Foxtel Now (Opinion Piece)

An opinion piece on the effectiveness of Foxtel's recent rebrand from Outfit's Head of Customer Success, Ash Thompson.

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5 Ways to Hack Local Area Marketing

Blog page of Outfit, where you can read news about brand automation, marketing production, design and new features. This post relates to local area marketing.

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