One simple tip that will help just about every marketing team save time, reduce costs and free up production and marketing resources for important projects is to take a strategic approach to the aspect ratio of your creative assets.Read more
Outfit & Aprimo
Stay on-brand from ideation to publication. Send personalised, compliant documents from Outfit for access and distribution in Aprimo.
Empower users to seamlessly contribute collateral made in Outfit to your Aprimo repository for distribution organisation-wide.
Maintain meaningful metadata associated with collateral created in Outfit to ensure that each piece has extensive information required for both ease of search and audit purposes.
The Outfit & Aprimo integration also supports seamless new version creation and updating of already existing documents.
Push, Pull and Plug-in
Once on-brand documents have been created within Outfit, users can customise filename conventions to suit the standards supported within their organisation. Users can also generate new versions of collateral in Outfit and send to Aprimo along with identifying metadata.
As your Aprimo library grows and changes, whether in permissions, folder structures or updates to files, Outfit will automatically reflect those changes. Outfit 'Projects' and Aprimo 'Offers' can be easily linked via settings.
The flexibility of both Aprimo and Outfit means that you can continue to optimise your workflows with further integrations.
Discover how to ensure your designs are on-point by utalising the wonderful world of grids. Understand why your eye likes what it does and how to layout your design in such a way that resonates.Read more
On-campus events have long been part of the life-blood of university marketing and recruitment activities. But, like so many other things, these activities have been disrupted or transformed over the past 18 months due to the impact of COVID-19 on the higher education sector in general, and on students in particular.Read more