Outfit & Aprimo

Stay on-brand from ideation to publication. Send personalised, compliant documents from Outfit for access and distribution in Aprimo.

Overview

Empower users to seamlessly contribute collateral made in Outfit to your Aprimo repository for distribution organisation-wide.

Maintain meaningful metadata associated with collateral created in Outfit to ensure that each piece has extensive information required for both ease of search and audit purposes.

The Outfit & Aprimo integration also supports seamless new version creation and updating of already existing documents.

Push, Pull and Plug-in

Push

Once on-brand documents have been created within Outfit, users can customise filename conventions to suit the standards supported within their organisation. Users can also generate new versions of collateral in Outfit and send to Aprimo along with identifying metadata.

Plug-in

As your Aprimo library grows and changes, whether in permissions, folder structures or updates to files, Outfit will automatically reflect those changes. Outfit 'Projects' and Aprimo 'Offers' can be easily linked via settings.

The flexibility of both Aprimo and Outfit means that you can continue to optimise your workflows with further integrations.

Choosing fonts for different channels

When looking for that signature font combination that will distinguish your brand from the crowd, it’s important to maintain a connection with your brand while catering for the distinct requirements of different channels and messaging.

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How to choose an accessible font

Aesthetics, brand attributes and on-device distribution are often the key considerations when designers and marketers come to select the fonts and typefaces they want to use in their marketing communications, but another important factor that shouldn’t be overlooked is accessibility: can the chosen fonts easily be read, and therefore understood, by people of all abilities?

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