Managing a brand at scale is super hard. But, technology can help and even solve your brand management problems. Read this blog to understand what to look out for.Read more
Outfit & Aprimo
Stay on-brand from ideation to publication. Send personalised, compliant documents from Outfit for access and distribution in Aprimo.
Empower users to seamlessly contribute collateral made in Outfit to your Aprimo repository for distribution organisation-wide.
Maintain meaningful metadata associated with collateral created in Outfit to ensure that each piece has extensive information required for both ease of search and audit purposes.
The Outfit & Aprimo integration also supports seamless new version creation and updating of already existing documents.
Push, Pull and Plug-in
Once on-brand documents have been created within Outfit, users can customise filename conventions to suit the standards supported within their organisation. Users can also generate new versions of collateral in Outfit and send to Aprimo along with identifying metadata.
As your Aprimo library grows and changes, whether in permissions, folder structures or updates to files, Outfit will automatically reflect those changes. Outfit 'Projects' and Aprimo 'Offers' can be easily linked via settings.
The flexibility of both Aprimo and Outfit means that you can continue to optimise your workflows with further integrations.
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Aesthetics, brand attributes and on-device distribution are often the key considerations when designers and marketers come to select the fonts and typefaces they want to use in their marketing communications, but another important factor that shouldn’t be overlooked is accessibility: can the chosen fonts easily be read, and therefore understood, by people of all abilities?Read more