Our brand, on demand.

A selection of our brand assets and how to use them.

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Clear Space.

Please allow a minimum clear space around the logotype to be equal to the x height of the ‘o’. Doing this protects the logo from being crowded by other elements such as text or images.

Logotype Red.

Use this logo when placed on white or light grey and you still want to convey a bit of the brands personality. Some example uses would be headers on case studies or proposals or on the
Outfit for Franchises and About Us pages.



Dont use this variation on anything other than light grey or white.

Logotype Grey.

Use this logo when the logo has to be placed on white or light grey and is not the main focus of the page, good uses are letterheads, footers and watermarks.

Logotype Generic.

The Outfit logotype can appear in any shade of black or grey as long as it's legible. This logo should only be used in situations similar to lockups with other greyscale logos.

Reversed Square.

This variation should only be used in social media avatars where the logotype is still legible.

Monogram Square.

This variation should only be used in social media avatars that are so small, the full logotype is no longer legible.

Monogram Generic.

Ideal for favicons, or adding a little bit of extra outfit flavour to an area too big or small for a logo. Generic monogram can appear in any colour in the Outfit palette depending on context.

Heading One, Open Sans Light

Heading Two, Open Sans Light

Heading Three, Open Sans Light

Heading Four, Open Sans Regular

Heading Five, Open Sans Regular
Heading Six, Open Sans Bold

Noto Sans Regular.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit.

sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

Outfit Red. #D13D3D

Our main brand colour, this colour should feature on everything Outfit related.

Outfit Dark Red. #B22A2A

Outfit Darker Red. #9D2525

Outfit Blue. #4579E2

Outfit blue sperates the creating side of the app with the consuming side. Anything that is related to the ‘Designer’ or ‘Admin’ user roles should be Outfit Blue.

Outfit Dark Blue. #3461C1

Outfit Darker Blue. #2D55AA

Outfit Dark Grey. #464646

Outfit Black. #222222

We really hope we didn’t have to include these.

We think out logo is perfect the way it is,
please don’t try to improve it, or use it in a way that isn't documented.

Image Treatment - Red Overlay

Black and white, with an #FC1C1C overlay, at 60% opacity.

Image Treatment - Grey Overlay

Black and white, with an 'Outfit Dark Grey' overlay, at 80% opacity.

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